Effective / Last updated: 13 Oct 2026
This Privacy Policy explains how Aapni.shop ("we", "us", "our") collects, uses, shares, and protects information when you use our customer app/website, our Rider (Delivery Partner) app, or our Seller portal (together, the "Services"). By using any part of the Services, you agree to this policy.
1. Information We Collect
What we collect depends on how you use the Services:
π€ Customers
- Name, mobile number, and account password
- Delivery address(es) and, if you use "Live Location" at checkout, your precise device location at the time of ordering β used only to improve delivery accuracy
- Order history, cart contents, wishlist, and reviews you post
- Payment status of your orders (we do not store your card, UPI PIN, or net-banking credentials β see Payments)
π΅ Riders (Delivery Partners)
- Name, mobile number, email, address, and profile photo
- Government ID: Aadhar number, and uploaded photos of your driving license and ID proof, for identity verification (KYC)
- Vehicle type and registration number
- Bank account details (account holder name, account number, IFSC, bank name) for paying out your earnings
- Live/continuous GPS location while you are on-shift ("Online"), used to assign nearby orders, track deliveries, and calculate distance-based earnings. Location tracking stops automatically when you go "Offline"
- Delivery proof photos and, for Cash-on-Delivery orders, collection/settlement records
πͺ Sellers
- Name, mobile number, email, shop name, shop photo, and address
- Bank account details (account holder name, account number, IFSC, bank name) for payouts
- GST number, where applicable
- Product listings, images, and order/sales data
2. Location Data
We use device location in two distinct ways:
- Customers: location is requested only at checkout (one-time, foreground) to attach an accurate delivery pin to your order. You can decline this and use your saved address instead.
- Riders: while your shift is "Online", we continuously receive your device location so the app can assign you nearby orders and let customers/support track an active delivery. This tracking is tied to your shift status and stops when you go "Offline" or log out.
We do not sell location data, and we do not use it for advertising.
3. Camera & Photo Permissions
Camera/gallery access is used only for purposes you initiate directly, such as: riders uploading KYC documents or delivery/pickup proof photos, sellers uploading shop or product photos, and customers optionally attaching photos to a return/refund request. We do not access your camera or photo library in the background.
4. How We Use Your Information
- To create and manage your account, and to process, deliver, and support your orders
- To verify rider and seller identity/eligibility (KYC) before allowing them to operate on the platform
- To process payouts to riders and sellers, and to process refunds to customers
- To send order updates, OTPs, and account-security alerts (e.g. new device login)
- To detect and prevent fraud, abuse, and policy violations
- To improve the Services and provide customer support
5. How We Share Your Information
- A customer's name, delivery address, and mobile number are shared with the assigned rider and the relevant seller only, solely to fulfil that order.
- We do not sell your personal data, and we do not share it with third-party marketing or advertising companies.
- We may share information with payment processors (see Payments) strictly to complete a transaction.
- We may disclose information if required by law, or to protect the rights, safety, or property of Aapni.shop, our users, or the public.
6. Payments
Online payments are processed through PhonePe, a licensed third-party payment gateway. UPI payments happen directly through your UPI app. We never see or store your card number, UPI PIN, or net-banking password β these are handled entirely by the payment provider under their own security and privacy standards.
7. Data Security
Passwords are stored in encrypted (hashed) form, not as plain text. We restrict access to sensitive data (such as Aadhar numbers and bank details) to what is operationally necessary, and we use session-based authentication to protect accounts. No online service can guarantee absolute security, but we take reasonable, industry-standard measures to protect your information.
8. Data Retention
We retain account and order data for as long as your account is active, and for a reasonable period afterward as needed for accounting, tax, dispute-resolution, and fraud-prevention purposes. If you delete your account, we delete or anonymize personal data that is no longer legally required to be kept.
9. Your Rights & Account Deletion
You can review and edit your profile information at any time from within the app. To delete your account and associated personal data, send us a request:
Some information (e.g. records needed for tax/legal compliance, or to resolve an open dispute) may be retained for a limited period even after account deletion, as permitted by law.
10. Children's Privacy
Our Services are intended for users who are 18 years of age or older (riders and sellers must additionally meet any applicable legal working-age requirements). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
11. Third-Party Services
We use the following third-party services, which have their own privacy policies:
- PhonePe β payment processing
- Google Maps β maps, delivery routing, and distance calculation
- SMS/OTP gateway β mobile number verification during login/signup
12. Changes to This Policy
We may update this Privacy Policy from time to time. We will update the "Last updated" date at the top of this page when we do. Continued use of the Services after a change means you accept the updated policy.